KORRES is a Greek beauty brand, born out of Athens’ oldest homeopathic pharmacy in 1996. With Greece, nature, its apothecary heritage, science and aesthetics being the driving forces, KORRES delivers safe, effective, natural products, enjoying today brand presence across the globe. It’s all about clean plant-powered formulas that capture the beauty of Greece in harmony with nature.
The main idea for the repackaging of the hand creams is to showcase the main ingredient in each packaging and to focus on their origin. Each hand cream is made of 95% natural ingredients, which is mentioned both on the box and the packaging. The colours of each package are mostly neutral and they are inspired by the origins of he ingredients. Earth tones give a warm, comforting and calm feeling, perfect for the KORRES brand identity.
On the center of each tube there is a customized icon that representes the main ingredient of the hand creeam in a minimalistic and unique way.
The design of the boxes focuses on the main icon of the ingredient while leaving some spaces for the details of the cream to displayed. Both the box and packaging on the cream come in matte containers while the logo of the KORRES brand in printed in extruded letters.
